Online Tracking: Your Data Is Being Packaged, Sold, Repackaged and Resold
Digital ads are becoming noticeably more targeted and this is due to the fact that consumer data has become big business. Online consumer...
Humour in Marketing Isn’t Just For Sport
At a cost of $5,000,000 for a 30-second spot, the price of advertising in this year’s Super Bowl has increased year-on-year by 11%. And...
In-store and online customer tracking: is it useful or is it stalking?
The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black...
The future of mobile is today, is affiliate marketing being left behind?
An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from...
When Relationship Marketing Becomes Prickly
Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory – the theory of...
Frictionless Transactions Pave a Smooth Path for Online Retailers
Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce?...
“Meme” yet to go viral in the UK
The concept of a “meme”, a virally-transmitted cultural symbol, is prevalent across all of the developed world, but the actual word...
Sharing made easier by technology
I am amazed at the collective action that commuters in the San Francisco Bay area spontaneously take when commuting into the city. For...
Radio Interview - The Dynamic World of E-Commerce
Greta Paa-Kerner is interviewed by the Cambridge Marketing College about the dynamic world of e-commerce. She discusses online retail...
My favourite digital campaign
Here's a recent radio interview in which I am asked about my favourite digital marketing campaign.
