The value of user-generated content
Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and...
Developing agile marketing in a VUCA environment
Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA...
Resilience in a time of uncertainty
Digital disruption has been happening at a frenetic pace. How do we equip rising talent to cope with uncertainty and change?
Is affiliate marketing keeping up with today’s fickle mobile consumer?
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
How ‘appy are mobile users?
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
Sports marketing, the real game is in overtime
Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins...
Corporate Culture Shapes A Successful B2B Content Marketing Strategy
Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound...
From the big bank perspective, Fintech friend, foe or opportunity?
You almost cannot be at a London meeting with financials professionals where the term Fintech does not come up. And why not, this sub...
Strategy and Innovation, lost in translation
I have worked for years trying to ensure that strategy execution happens seamlessly. This is still a major struggle for most...
Today’s technology sausage factory: the online advertising ecosystem
Lips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It...
