

Sports marketing, the real game is in overtime
Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends. In fact, the shape of the fan’s customer journey has changed considerably over the last few years, resulting in a larger window of opportunity for a sports team to stay top of mind. By understanding who their fans are and using their preferred social media channel to regularly communicate with them, a sports team ca