An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from their digital device. In the article “2016 Mobile Predictions: Alternative Ecosystems Beyond Android and iOS Will Emerge”, Forrester states that mobile experiences have become static and brands are too complacent in serving customers in an online environment that most benefits the user, where they already are. Why do brands assume that consu

Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce? Well, it has to do with where consumers are in the e-commerce technology adoption curve. Using Everett Rogers’s technology adoption lifecycle, we’ve moved past the “early adopters” and in fact, are hitting the plateau in the “early majority” phase. Today’s online shopper not only includes the online bargain hunter, but also the time-poor consu