Online Tracking: Your Data Is Being Packaged, Sold, Repackaged and Resold
Digital ads are becoming noticeably more targeted and this is due to the fact that consumer data has become big business. Online consumer...
When Relationship Marketing Becomes Prickly
Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory – the theory of...
Marketing tactic or altruistic endeavour? Why do brands take on special causes?
Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a...
Humour is a Hidden Super Power for Marketers
Last week I made two fun discoveries and both made me chuckle. Weeks and weeks go by with standard marketing approaches and then within...
Consumers Not So ‘Appy
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
