

Sports marketing, the real game is in overtime
Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins...


Humour in Marketing Isn’t Just For Sport
At a cost of $5,000,000 for a 30-second spot, the price of advertising in this year’s Super Bowl has increased year-on-year by 11%. And...


Self-tune your business; don’t create a dusty strategic masterpiece
Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did...


American consumers now have sweeter deals through a first-ever cross-brand loyalty programme
It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have...


Marketing tactic or altruistic endeavour? Why do brands take on special causes?
Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a...


Humour is a Hidden Super Power for Marketers
Last week I made two fun discoveries and both made me chuckle. Weeks and weeks go by with standard marketing approaches and then within...


Do you really like that perfume or were you paid to say you like it?
Influencer marketing has stealthily crept up upon us and I am beginning to notice it in a lot of corners of the internet, particularly on...