Marketing Consulting

Hurricanes, Brexit and Innovation

Hurricanes, Brexit and Innovation

'Tis the season for extreme politics and extreme weather conditions. This got me thinking, what could we learn from these two topics and how would they apply to Innovation teams? Exact planning is impossible: The idea that you can 'scenario plan' every eventuality for a hurricane or for a post-Brexit UK is just insane. You quickly realise that there are just too many input variables and you are unable to articulate the possible outcomes. Knowing 'where the big rocks are in

Resilience in a time of uncertainty

Strategy and Innovation, lost in translation

Strategy and Innovation, lost in translation

I have worked for years trying to ensure that strategy execution happens seamlessly. This is still a major struggle for most organisations as they find themselves tied in knots (and frameworks) while the average employee is still baffled when strategists articulate "the plan". Although the intersection between strategy and execution is certainly important, in the last few years especially, the intersection between strategy and innovation has maybe become more important. The r

Self-tune your business; don’t create a dusty strategic masterpiece

Self-tune your business; don’t create a dusty strategic masterpiece

Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did it get there is such a short period of time? The answer lies in what a recent Harvard Business Review article highlighted, it’s their ability to self-tune. According to the @HarvardBiz article called The Self-Tuning Enterprise, Alibaba continually reinvents itself and continuously self-tunes in algorithmic-style thinking. As with a self-tuni

Is Affiliate Marketing Taking Mobile Seriously Enough?

Is Affiliate Marketing Taking Mobile Seriously Enough?

An interesting report about the future of mobile was developed by Forrester a few months ago and it made some very good points about the future of mobile. In the paper “Predictions 2015: Most Brands Will Underinvest in Mobile”, Forrester states that mobile is one of the most disruptive technologies for businesses since the advent of the Internet. Mobile will play a central role in a broader digital transformation that has begun and will continue to disrupt the way we engage w

Customer Loyalty is Built Around Magic Moments on the Purchasing Path

Customer Loyalty is Built Around Magic Moments on the Purchasing Path

In business there are a few ideas that we should be reminded of from time to time and one of them is how to improve customer loyalty and customer retention. We all know it in the back of our minds because we are all consumers, but it’s a good idea to review it periodically. After all, don’t you want to improve your customer lifetime value? Make them a loyal customer and, better yet, recommend your brand to a friend. Take a step back and think about your customers’ journey. T

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Grey-haired professionals: The next wave of the Gig Economy

Hurricanes, Brexit and Innovation

Getting analytics teams to feed the innovation pipeline

"Skate fast over thin ice", Getting the most out of a Proof of Concept (PoC)

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