

Humour in Marketing Isn’t Just For Sport
At a cost of $5,000,000 for a 30-second spot, the price of advertising in this year’s Super Bowl has increased year-on-year by 11%. And looking at the television commercial line-up, many brands are using comedians to deliver their marketing message. Bud Light’s commercials will feature Amy Schumer and Seth Rogen, while Squarespace has selected comedy duo Keegan-Michael Kelly and Jordan Peele from Comedian Central’s “Key & Peele.” Not to be outdone, Billy Eichner from Funny or