The future of mobile is today, is affiliate marketing being left behind?
An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from...
When Relationship Marketing Becomes Prickly
Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory – the theory of...
Frictionless Transactions Pave a Smooth Path for Online Retailers
Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce?...
“Meme” yet to go viral in the UK
The concept of a “meme”, a virally-transmitted cultural symbol, is prevalent across all of the developed world, but the actual word...
The Digitally Assisted Shopper
Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place...
American consumers now have sweeter deals through a first-ever cross-brand loyalty programme
It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have...
Marketing tactic or altruistic endeavour? Why do brands take on special causes?
Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a...
Humour is a Hidden Super Power for Marketers
Last week I made two fun discoveries and both made me chuckle. Weeks and weeks go by with standard marketing approaches and then within...
Do you really like that perfume or were you paid to say you like it?
Influencer marketing has stealthily crept up upon us and I am beginning to notice it in a lot of corners of the internet, particularly on...
Consumers Not So ‘Appy
Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to...
