Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a chance to redraw the landscape around stereotypes and help the unspoken have a voice. In today’s world, these initiatives thrive in social media and begin with a hashtag. Take #LikeAGirl for example. The campaign is run by the feminine hygiene brand Always and, in their words, “We’re kicking off an epic battle to make sure that girls everywhe