The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black box with a sign on it that said, “We’re working to understand how customers shop so we can serve you better.” Yikes, I am being tracked! Digging into it deeper, being physically tracked through a store isn’t that unusual, it’s called “indoor positioning” and sophisticated retailers are using this capability. With the help of the Wi-Fi signal

Greta Paa-Kerner is interviewed by the Cambridge Marketing College about the dynamic world of e-commerce. She discusses online retail trends and shopping influencers for their radio show on Star Radio. #ecommerce #internetretailing #commerce