

The Digitally Assisted Shopper
Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place Tips is a feature in Facebook that allows users to explore more about a place they are visiting, whether it’s exploring their friends’ photos or moments about which they have written. These locations can be stores or businesses and this connection is what Facebook is looking to exploit. Hence, Facebook is connecting the user to the store not


Self-tune your business; don’t create a dusty strategic masterpiece
Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did it get there is such a short period of time? The answer lies in what a recent Harvard Business Review article highlighted, it’s their ability to self-tune. According to the @HarvardBiz article called The Self-Tuning Enterprise, Alibaba continually reinvents itself and continuously self-tunes in algorithmic-style thinking. As with a self-tuni