Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to shop around. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the best deal in terms of price and convenience. So if this is the case, why do retailers keep on trying to push consumers to use the retailer’s exclusive mobile app? This clearly benefits the retailer, but not necessarily the consumer. In a blog

An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from their digital device. In the article “2016 Mobile Predictions: Alternative Ecosystems Beyond Android and iOS Will Emerge”, Forrester states that mobile experiences have become static and brands are too complacent in serving customers in an online environment that most benefits the user, where they already are. Why do brands assume that consu

It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have that?” However, the US only recently announced a single loyalty programme where consumers can earn points across multiple companies ranging from paying phone bills to buying groceries. It’s called Plenti (@plenti)and it is part of AmEx, although you don’t need an AmEx card to participate. In the UK we may not now have a coalition government