

Developing agile marketing in a VUCA environment
Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA environment. The term VUCA, which stands for “volatility, uncertainty, complexity and ambiguity”, originated in the US Army War College in the late 1990s, but spread to the business world as there are striking similarities in terms of rapid change and uncertainty. The digital age has helped accelerate the evolution of business and has helped disr