Lips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It flows through the online advertising ecosystem without clear accountability as to what is being tracked and sold. And what is the quality of data in that sausage? Is it consumable? The sophistication with which digital marketers can accurately target a specific customer segment continues to develop and my recent consumer experience highligh