© 2019 by Ganduxer Ltd

Sunday, September 13, 2015

Today’s buzz phrase in e-commerce is “frictionless transactions”. Why is there a heightened interest in smooth functioning e-commerce? Well, it has to do with where consumers are in the e-commerce technology adoption curve.

 

Using Everett Roge...

Thursday, April 23, 2015

 

Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a chance to redraw the landscape around stereotypes and help the unspoken have a voice.

 

In today’s world, t...

Monday, January 12, 2015

 

I’ve been preparing to give a lecture on campaign effectiveness in digital marketing and, upon reflection, this measurement isn’t so clear cut. It’s a difficult concept to apply a “one-size fits all” solution to. And you think it should be e...

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Wednesday, September 25, 2019

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