© 2019 by Ganduxer Ltd

Thursday, March 10, 2016

 

Digital ads are becoming noticeably more targeted and this is due to the fact that consumer data has become big business. Online consumer data is disassembled, repackaged, sold and then re-sold again as inventory. Online browsing habits are...

Thursday, October 8, 2015

Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory – the theory of relationship marketing.  In today’s marketing environment, Grönroos is more relevant than ever as relationship m...

Thursday, April 23, 2015

 

Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a chance to redraw the landscape around stereotypes and help the unspoken have a voice.

 

In today’s world, t...

Monday, March 23, 2015

 

Last week I made two fun discoveries and both made me chuckle. Weeks and weeks go by with standard marketing approaches and then within one week I learn how companies are using humour in their marketing approach. What a fresh perspective!

 

My...

Thursday, March 5, 2015

 

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to make a switch. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the be...

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Wednesday, September 25, 2019

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