© 2019 by Ganduxer Ltd

Friday, July 1, 2016

Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends. In fact, the shape of the fan’s customer journey has changed considerably over...

Tuesday, February 2, 2016

At a cost of $5,000,000 for a 30-second spot, the price of advertising in this year’s Super Bowl has increased year-on-year by 11%. And looking at the television commercial line-up, many brands are using comedians to deliver their marketing m...

Friday, May 29, 2015

Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did it get there is such a short period of time?

 

The answer lies in what a recent Harvard Business Review art...

Tuesday, May 12, 2015

 

It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have that?” However, the US only recently announced a single loyalty programme where consumers can earn poin...

Thursday, April 23, 2015

 

Brands taking hold of an initiative like self-esteem, body shape or empowering the inner athlete in women seem like noble ideas. It’s a chance to redraw the landscape around stereotypes and help the unspoken have a voice.

 

In today’s world, t...

Monday, March 23, 2015

 

Last week I made two fun discoveries and both made me chuckle. Weeks and weeks go by with standard marketing approaches and then within one week I learn how companies are using humour in their marketing approach. What a fresh perspective!

 

My...

Friday, March 13, 2015

 

Influencer marketing has stealthily crept up upon us and I am beginning to notice it in a lot of corners of the internet, particularly on Twitter. I am now getting confused about what people really like and what they say they like.

 

This tren...

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