© 2019 by Ganduxer Ltd

Friday, November 4, 2016

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to shop around. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the best...

Wednesday, January 6, 2016

 

An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from their digital device. In the article “2016 Mobile Predictions: Alternative Ecosystems Beyond Android and...

Tuesday, June 30, 2015

 

Greta Paa-Kerner is interviewed by the Cambridge Marketing College about the dynamic world of e-commerce. She discusses online retail trends and shopping influencers for their radio show on Star Radio. 

 

Thursday, June 11, 2015

Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place Tips is a feature in Facebook that allows users to explore more about a place they are visiting, whether...

Wednesday, May 20, 2015

There has been a noticeable change in the way we buy. While in the past we may have flipped through the pages of a magazine or browsed the shelves of a store for inspiration, today we are getting these great ideas from places that didn’t exis...

Tuesday, May 12, 2015

 

It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have that?” However, the US only recently announced a single loyalty programme where consumers can earn poin...

Thursday, March 5, 2015

 

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to make a switch. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the be...

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