© 2019 by Ganduxer Ltd

Saturday, April 29, 2017

Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have redrawn marketing boundaries an...

Saturday, January 28, 2017

Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA environment. The term VUCA, which stands for “volatility, uncertainty, complexity and ambiguity”, originated i...

Friday, December 2, 2016

Digital disruption has been happening at a frenetic pace. How do we equip rising talent to cope with uncertainty and change?

Friday, November 4, 2016

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to shop around. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the best...

Tuesday, October 4, 2016

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to make a switch. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the bes...

Friday, July 1, 2016

Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends. In fact, the shape of the fan’s customer journey has changed considerably over...

Wednesday, June 1, 2016

Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound marketing strategy. According to Forrester’s 2016 B2B Marketing Mix Survey, content marketing is the mos...

Monday, April 4, 2016

Lips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It flows through the online advertising ecosystem without clear accountability as to what is being tracked...

Thursday, March 10, 2016

 

Digital ads are becoming noticeably more targeted and this is due to the fact that consumer data has become big business. Online consumer data is disassembled, repackaged, sold and then re-sold again as inventory. Online browsing habits are...

Monday, January 18, 2016

The other day I noticed that my Tesco shopping trolley had a monitoring device on it. On the back of the basket there was a small black box with a sign on it that said, “We’re working to understand how customers shop so we can serve you bette...

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Wednesday, September 25, 2019

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