© 2019 by Ganduxer Ltd

Friday, July 1, 2016

Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends. In fact, the shape of the fan’s customer journey has changed considerably over...

Monday, January 12, 2015


I’ve been preparing to give a lecture on campaign effectiveness in digital marketing and, upon reflection, this measurement isn’t so clear cut. It’s a difficult concept to apply a “one-size fits all” solution to. And you think it should be e...

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Wednesday, September 25, 2019

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