© 2019 by Ganduxer Ltd

Saturday, April 29, 2017

Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have redrawn marketing boundaries an...

Saturday, January 28, 2017

Technology and innovation have touched all aspects of business and we are operating in a rapidly changing and complex world; a VUCA environment. The term VUCA, which stands for “volatility, uncertainty, complexity and ambiguity”, originated i...

Friday, December 2, 2016

Digital disruption has been happening at a frenetic pace. How do we equip rising talent to cope with uncertainty and change?

Tuesday, October 4, 2016

Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to make a switch. Brand and retailer loyalty is at an all time low as online shoppers are trying to get the bes...

Friday, July 1, 2016

Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends. In fact, the shape of the fan’s customer journey has changed considerably over...

Wednesday, June 1, 2016

Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound marketing strategy. According to Forrester’s 2016 B2B Marketing Mix Survey, content marketing is the mos...

Wednesday, January 6, 2016

 

An interesting blog about the future of mobile was hosted by Forrester and it made some very good points about what shoppers expect from their digital device. In the article “2016 Mobile Predictions: Alternative Ecosystems Beyond Android and...

Thursday, June 11, 2015

Recently Facebook announced that it would give free beacons to US retailers that sign up to participate in its Place Tips program. Place Tips is a feature in Facebook that allows users to explore more about a place they are visiting, whether...

Friday, May 29, 2015

Alibaba was recently named the most valuable brand in the world by BrandZ’s global annual ranking, but how did it get there? And how did it get there is such a short period of time?

 

The answer lies in what a recent Harvard Business Review art...

Tuesday, May 12, 2015

 

It’s not very often UK consumers can snub their noses at their consumer cousins across the pond and say, “You mean you don’t already have that?” However, the US only recently announced a single loyalty programme where consumers can earn poin...

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Wednesday, September 25, 2019

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